PPC campaigns don’t perform for a number of reasons, but over the years I’ve come across these common areas that when improved can make a big difference.
If your campaign is falling short due to these common issues you’d benefit from my PPC Auditing Service.
Time to stop bidding on the wrong keywords. I'll help you create a defined list of keywords that will convert.
Match Types & Search Terms
Are your Ads showing up for non relevant search terms? I'll access your keyword match types and build a list of negative keywords.
Do your Ads look the same as your competitors? Let's get you standing out from the crowd.
Low Quality Score
How are your quality scores? Low quality scores lead to higher costs per click and less visibility.
Are your Ads not showing? In most cases, this is due to a limited budget or the budget has already been spent.
No conversion data makes optimising accounts incredibly difficult, no matter what the objective of the campaign is. Let's fix this!
My Approach to PPC
We’ll start with a chat to discuss your business in greater detail so I can learn about your products or services.
We’ll also cover your target market, geographic areas, competitors, challenges, budgets, and objectives to gain a full understand of the task ahead.
02. Audit & Review
Our discussions will allow me to research and develop a plan detailing; competition, targeted keywords, search volumes, monthly budgets and tone of voice for your Ads.
If you’ve got existing Google Ads campaigns running, I’ll analyse the historical performance and bear this in mind for the proposal.
We’ll review the proposal together ensuring the ppc strategy is aligned with your business goals.
The proposal will also include timescales, fees and business terms to proceed.
Then we can test, assess & optimise weekly.
Let’s See Some Results
From day 1, I’m looking to deliver tangible results whether it’s leads, bookings, sign-up’s or, sales.
What My Clients Say…
Gareth has helped take our online marketing to the next level. He is very helpful and forward thinking. The work Gareth did for us during lockdown boosted sales at what could have been a very worrying time for the business.Nick RuddManaging Director, Clear Cool
Gareth really went above and beyond to deliver a professional and profitable experience. He worked closely with us to reach our target and goals.James WasleyBusiness Owner, BEORGAN Gloves
Gareth has helped us gain traction in a competitive market place. Gareth has many ideas on how to drive our business forward using PPC. Would definitely recommend.Helena RuddMarketing Director, Sherlock Amusement Sales
It was a pleasure working with Gareth and will most definitely continue working with him as projects grow.George SocratousDirector, Mr Gentleman
A Sample Of The Great Companies I’ve Worked With Over The Years…
Over 15 years experience in the Digital arena. Having worked in-house, within agencies and freelanced with so many exciting brands.